Cars.com Bolsters Leadership Team - December 11, 2006
CHICAGO — Dec. 11, 2006 — Cars.com announced today that executive site producer Bill Swislow has
been promoted to the newly created role of senior vice president for product. A nine-year Cars.com
veteran, Swislow will lead the site’s product development strategy, bringing new features and products to
market to further improve consumer experience and advertising effectiveness. The company also
announced the addition of Dennis Galbraith as vice president for dealer product and operations.
Galbraith, the former executive director of automotive digital marketing at J.D. Power and Associates and
co-founder of the Automotive Internet Roundtable, will lead the site’s dealer product initiatives. The announcement comes as Cars.com prepares for its most aggressive product development schedule
in site history. “In 2007, Cars.com will more than double its product development budget, making a multimillion dollar investment into new consumer site functionality and further enhancement of our dealer
products,” said Mitch Golub, Cars.com president. “In the coming year, we’ll reinvent the online automotive
shopping experience, giving car buyers more ways to shop than ever before, more content to support
their buying decisions and more ways to connect with a dealer who has the car they are looking to buy.” "Bill, a leader at the forefront of online consumer experience, and Dennis, one of the automotive sector’s
leading analysts, bring an unmatched strength to our product leadership team,” Golub said. “Their
combined knowledge and their respective expertise in online consumer behavior and automotive
shopping position Cars.com to lead the category in site innovation.” Swislow began his career with Cars.com in July 1997, working to develop and launch the original
Cars.com site. As vice president and executive site producer, Swislow has been at the helm of the site’s
many iterations and improvements, including the deployment of telephone numbers as the key dealer
advertising format. Most recently, Swislow and his team overhauled the site’s listing model to bring
comprehensive research functionality directly into the vehicle listings environment. The enhanced design
has helped consumers streamline their shopping process and has helped advertisers improve lead
conversion. Under Swislow’s leadership, Cars.com has consistently ranked as a top automotive website, reaching
more than 8 million unique visitors each month. The site has received numerous distinctions, including
the Webby People’s Choice Award. An expert in customer experience management, Swislow is an active
member of the Customer Experience Councils. Galbraith comes to Cars.com from J.D. Power and Associates, where he served as executive director of
automotive digital marketing. Previously, he led Dennis Galbraith Marketing Services, a Southern
California-based independent marketing agency. As a consultant, Dennis worked closely with many of the
region’s largest automotive and financial businesses, facilitating market research and creating costeffective
marketing plans. "Cars.com impresses me with its commitment to continually re-evaluate its products against an evolving
marketplace and changing customer requirements," Galbraith said. "I look forward to helping develop a
new generation of products dealers can use to cost-effectively merchandise their vehicles online, drive
more traffic to their stores and close more sales." About Cars.com
Partnered with more than 200 leading metro newspapers, television stations and their websites,
Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The
site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private
parties to offer consumers the best selection of new and used cars online, as well as the content, tools
and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web
site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with
pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial
content and reviews to help millions of car shoppers connect with sellers each month. Launched in June 1998, Cars.com is a division of Classified Ventures, LLC,
(http://classifiedventures.com), which is owned by leading media companies, including Belo (NYSE: BLC),
Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB)
and The Washington Post Company (NYSE: WPO). Editor's Note: Photographs of Bill Swislow and Dennis Galbraith are available on request.
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