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  |  Advertising
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2009 Advertising Campaign

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Big Game. Big Exposure.

Cars.com advertised on the Super Bowl for the second year in a row. This year Cars.com debuted an all-new 60-second TV commercial in the second quarter to 98.7 million viewers*. The ad continues the theme of “Car Shopping Confidence” from last year's Super Bowl and 2008 advertising campaign.

Consumers and critics like what they saw. Our commercial earned the #6 position on USATODAY's Ad Meter – putting Cars.com alongside top companies with powerful household brand names. It is also listed as a favorite ad by MSNBC.com, LATimes.com, Forbes.com and many more. We saw an immediate lift in traffic to the Cars.com website and mobile site following the commercial. This traffic spike was even higher than last year's spike.

This campaign isn't over yet. Now, Cars.com will surround car shoppers with advertising in print and online, promoting Cars.com's credible and easy-to-understand research tools and advice. Online ads will run on top sites such as Yahoo!, ESPN.com, CBSSports.com and YouTube. Television ads will run on leading cable networks, including ESPN, where Cars.com will continue its sponsorship of ESPN’s “Saturday Afternoon College Football” and “NASCAR Now.” During the month of February alone, Cars.com ran more than 460 ads on ESPN, ESPN2, ESPNews and ESPNU.

Cars.com will also reach car shoppers with a fully integrated marketing campaign supported by print and online advertising through the power of hundreds of newspaper and TV station partners.

Now more than ever, Cars.com is working hard to connect you with serious car buyers. Our $200 million marketing campaign will reach more than 261 million people** – driving more viewers to our website and your inventory on Cars.com.

It’s all a part of our 2009 advertising campaign to help you reach more car buyers.

Request more information today!

* Nielsen Media Research
**Total estimated value of advertising and promotions by Cars.com and its affiliates in 2009

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