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Enroll for Upcoming Webinars
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The New ISM Survival Guide: Top Tips for Top Performance (click to enroll) (07/11/08)
Internet business accounts for a growing percentage of dealership sales, creating intense pressure for new internet sales managers to hit the ground running. In this workshop, we’ll hear from successful ISMs about their experience tackling the learning curve and the tactics they used to produce results for their stores.
View Recorded Webinars
Click on the webinar title to view the recorded session.
Growing Your Business in a Changing Market (click to view)
As consumers tighten their belts, the opportunity is ripe for used-car sales. Find out how your independent store can thrive in this changing market. Incoming NIADA president Tim Swift will moderate a panel discussion of successful independent dealers who are leveraging online advertising to stand out from their competitors and connect with in-market, internet shoppers.
It’s All About Process: How to Take Your Internet Sales Operation From Good to Great (click to view)
You can have the best people staffing your internet sales operation, but with only a mediocre process in place, chances are your'll only get mediocre results. To truly have a stand-out internet sales department, you need more than an all-star ISM. It takes an all-star process. In this workshop, dealers will learn how to make their entire internet operation a success by building a strong foundation of online advertising and internet sales processes. This session will show dealers how to identify and implement processes that are proven to drive sales success.
From Online Auction to Listings: Getting the Competitive Edge (click to view)
The internet isn't just for car shoppers. This workshop looks at how you can move beyond online retail and gain a competitive advantage with online auctions. Cars.com's Director of Training and Dealer Consulting Ralph Ebersole will co-present this session with OPENLANE's Greg Lubrani, teaching you how to leverage online tools to compete in today’s challenging market.
Managing Your Reputation in the Online Age (click to view)
When looking for information on the internet, car buyers increasingly rely on the opinions expressed on social media and consumer review sites. In this month's DealerADvantage LIVE webinar, discussions will cover how to monitor what's being said online about your store, respond to comments and influence the conversation, and share shoppers' comments to recognize success and correct mistakes.
A Matter of Trust: Driving Sales with Online Buyers (click to view)
To win over the internet customer, you must pay attention to a wide range of factors. We’ll discuss how you can give shoppers a compelling reason to click on your listings through competitive pricing, multiple pictures, video and selling points that tell buyers what's special about both the car and doing business at your store.
New Year, New Sales: Process and Persistence Help Win the Business (click to view)
Process plays a critical role in guiding the prospect from the web to your store. In this session, we will help you identify quality new-car lead providers, define your new-car lead acquisition and management process, implement email and telephone processes that drive customers to the store, and improve your closing ratio and lower cost per sale.
Allocating Online Budget: Spend Wisely, Sell More (click to view)
In today's increasingly sophisticated online marketplace, knowing where to allocate your 2008 marketing budget allows you to tailor campaigns that drive results for both your entire store and specific areas of the business. In this session, we will discuss specific guidelines designed to help you most effectively finalize your online marketing budget.
Delivering Online Results as an Internet Sales Manager (click to view)
In this session, we'll talk with successful ISMs from around the country about the tactics they use to deliver results and fuel their success. We’ll discuss how they learned the ropes and made a difference in their stores—from maintaining management buy-in to staying in tune with car buyers.
Jumpstarting New Car Sales (click to view)
If the challenging new-car market has your sales in a slump, join Cars.com to learn how you can jumpstart your online marketing efforts to turn more new-car inventory.
Right Car, Right Price, Right Profit: Maintaining Gross on Internet Sales (click to view)
In this session, we'll discuss tips to maintain profit with online sales, how to stock your store with in-demand vehicles that sell quickly and sell at a premium and how to determine competitive prices for each car in your inventory.
Merchandising Masters - Tell More to Sell More (click to view)
Independent dealers advertising their inventory on Cars.com typically do the best job of telling a car's story, and as a result, they record 92% more vehicle details page views, 77 percent more ads printed and 45 percent more map views than their franchise counterparts. In this month's DealerADvantage LIVE webinar, we've assembled a panel of Cars.com's top independent dealers to discuss the good, the bad and the ugly of online merchandising.
Driving Sales with Certified (click to view)
Join Cars.com to find out how vehicle certification can help you drive more sales. Based on findings from Experian Automotive and Cars.com’s analysis of certified shoppers, panelists will discuss how to build consumer awareness of certified programs, reveal surprising closing behaviors of certified lead senders and review the impact of certification on vehicle sales.
Special Recap: Tips from the Ward's e-Dealer 100 (click to read)
Cars.com recently teamed up with "Ward’s Dealer Business" editorial director Cliff Banks to bring you tips from three of the top dealers. The excerpts from that conversation shed light on the secrets of their success, tips from the Ward's e-Dealer 100 that you can use today to drive incremental sales and improve overall store operations.
Staffing for Online Sales Success: Is a BDC Right for You? (click to view)
In this session, former BDC manager and expert Cars.com trainer Kathy Kimmel will discuss innovative staffing models that best meet dealerships' needs and help them close more sales.
What It's Worth: Measuring Your Online ROI (click to view)
Do you know what your dealership’s online advertising investment is driving back to your bottom line? If your answer to this question is no, then this session is for you. Join industry expert David Kain as he offers his proven tips to measure the effectiveness of your online advertising efforts.
What's Your Online Media Mix? (click to view)
In this session led by Cars.com media expert Don Schmidt, you’ll learn the optimal mix of internet resources needed to market your store and merchandise your inventory online.
Put Display Advertising to Work (click to view)
Tune in as Cars.com sales trainer and media expert, Don Schmidt, explains how you can use online display advertising to drive more online traffic.
Managing Leads 2: Strategies to Close More Sales (click to view)
Join Cars.com’s Fred Haney to learn how to close more of your new car leads.
Managing Leads 1: What's Behind Your Online Leads? (click to view)
Join Cars.com’s director of training, Ralph Ebersole, as he provides an overview of the lead business to help you understand where your leads are coming from, the shopper behind the lead, and how to respond for sales success.
Picture More Sales with Multiple Photos (click to view)
Cars.com’s director of training, Ralph Ebersole offers tips and techniques to help you get more out of your online photos.
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