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Dominate the Online Jungle: How to put the Digital Gorilla to Work for Your Store (click to view)
It can be a jungle out there, especially when you’re competing for the attention of online shoppers. Fortunately, just a bit more attention to the way you showcase your inventory online can help your store connect with even more shoppers. To download the presentation, click here (PDF).
Win the Sale With Online Chat (click to view)
More than ever, successful dealerships are using online chat tools to engage internet shoppers. Chat offers a new way to identify prospects and start a dialogue with customers beyond the traditional email and phone lead path. Are you cashing in on this opportunity by adding chat functionality and putting in place the proper processes – or are you losing buyers to competitors who are more effectively greeting shoppers in their virtual showroom? This webinar will cover the road to sales success with online chat and offer practical advice you can implement immediately to drive results. To download the presentation, click here (PDF).
Sell More Cars: Tips You Can Implement Today to Close More Deals (click to view)
While some shoppers who contact you about one of your listings will buy today, most people need more time. Before making a purchase, they want to be sure they’re moving forward with the right vehicle and the right store. What can you do to shift the odds of winning the deal in your favor? This webinar examines the tactics you can put in place today to set the stage for a sale. To download the presentation, click here (PDF).
Cashing in on Web 2.0: Using Social Media Sites to Drive Sales (click to view)
As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store and develop relationships that drive repeat and referral business. This webinar examines the rules of engagement on these sites to help you understand the channels and how you can capitalize on them. To download the presentation, click here (PDF).
Drive New Sales With CARS: How to Cash-In on Clunkers Legislation (click to view)
The “Cash for Clunkers” program is bringing new-car shoppers back to market. Are you ready to capitalize on this initiative and win more than your fair share of the business? Join Cars.com and a panel of industry experts as we discuss how federal government incentives such as the Car Allowance Rebate System and sales tax deductions position you to jumpstart new-car sales. To download the presentation, click here (PDF).
Your Site, Your Sales: Win More Deals With More Roads to Your Internet Showroom (click to view)
Online, you know the power of your website to connect with in-market shoppers and get them into your store to buy a car. How customers arrive at your site, though, can vary with where they are in the purchase process and their internet habits. While some prospects take a direct route by entering the URL, many more buyers arrive via third-party shopping sites, automakers’ sites and search engine results pages. Are you casting the widest possible net to reach them, or are you relying on luck? This webinar examines tactics you can use to lead ready-to-buy shoppers to your site and work with them to win their business. To download the presentation, click here (PDF).
Lights, Camera, Sold: Leverage Online Video to Desk More Deals (read recap)
Setting the stage for a sale begins by fully merchandising your inventory and helping shoppers form an emotional attachment. As you work to take your online marketing to the next level, video provides a powerful tool to demonstrate your listings and promote your dealership. This webinar discusses practical techniques you can use to develop videos that integrate with both your store’s website and your third-party listings. To download the presentation (PDF), click here.
Stimulating Profits: Used Cars Drive Sales Success in 2009 (click to listen)
With sales of used cars expected to return to 40 million-plus units in 2009, used-car sales stand out as a bright spot in automotive retail. To capitalize on this opportunity, dealers must ensure their retail strategy, inventory mix and advertising tactics are in sync with their customer base and local market conditions. Join Cars.com and a panel of leading economic experts as we examine the outlook for the year ahead and outline the practical steps successful stores will follow to survive and even thrive in this changing economy.
Join us for an industry roundtable discussion with:
• Dennis Galbraith, vice president, Cars.com
• Art Spinella, president, CNW Research
• Paul Taylor, chief economist, NADA
The Mobile Marketplace: Driving Sales With On-the-Go Shoppers (click to view)
As usage of portable internet-enabled devices grows, car buyers increasingly use them to research their next purchase. From reading vehicle reviews to searching local inventories and locating nearby dealers, they can quickly get the information needed to make an informed purchase decision. This webinar reviews how to leverage mobile technology and the sites/applications these shoppers trust to merchandise your listings and close more deals. To download the presentation (PDF), click here.
Chat Up Your Inventory: Leverage Chat to Reach In-Market Shoppers and Win the Sale (click to view)
Online advertising allows car buyers to connect with you in myriad ways: making a phone call, sending an email, visiting the store or clicking over to your store’s website. The growing use of chat among online shoppers creates an additional channel to reach in-market shoppers and compete for their business. This webinar outlines the new communication strategies required to engage internet customers and stay with them throughout their shopping process. To download the presentation (PDF), click here.
Tough Times Require Smart Sales: Timely Tips to Help You Sell More Cars in 2009 (click to view)
In responding to the current economic slowdown, you can either give up or get down to business. Choose to jumpstart your 2009 sales with timely tips from the experts at Cars.com who will share their top internet sales techniques to help you weather tough times and position yourself to thrive in the recovery. We’ll examine the critical components of your online advertising and internet sales processes that help you connect with in-market shoppers and work with them to win the sale. To download a PDF of the presentation, click here.
From Online to the Store: Drive Walk-In Traffic With Internet Advertising (click to view)
With internet advertising, you generate traffic in one or more of four ways: email inquiries, telephone calls, clicks to your store's website and walk-in visitors. An innovative new study by Cars.com uncovers the significant percentage of shoppers who will view your listings online and then visit your store for the information they need without first calling or sending an email. Are your ads generating business for your store -- or your nearest online competitors? To download a PDF of the presentation, click here.
All In: Drive New-Car Sales With Your Online Listings (click to view)
When prospects walk into your dealership, you likely don’t limit your chances of making a sale by presenting only vehicles from your used–car inventory. What about shoppers who visit your virtual showroom? Can they see everything you have available, or are you forcing them to check out your competitors to find the car they want? With internet shoppers increasingly considering new and used vehicles before making a purchase, tip the odds of winning the deal in your favor by putting all your cars on the table. To download a PDF of the presentation, click here.
When First In Doesn’t Win: Driving Sales with a Quality Lead Response (click to view)
The old expression — Haste makes waste. — rings especially true with online car buyers. Fast response times contribute to internet sales, but you’re just as likely to lose the deal with a rushed response that fails to answer the shopper’s questions. In this workshop, we’ll review tactics and tools you can use to consistently develop high-quality responses to inquiries that quickly get you in the game and moving toward your goal: the sale. To download a PDF of the presentation, click here.
On the Line: Phone Skills Set the Stage for Winning the Deal (click to view)
While email response often takes center stage in the world of internet sales, don’t forget the phone. Consider this: The most effective form of response to an email lead is often a phone call. Also, online shoppers are three times more likely to call your store than they are to send an email lead, making phone skills an essential qualification for internet sales managers. Is your dealership making the most of telephone opportunities or are sales squandering on the line? To download a PDF of the presentation, click here.
The New ISM Survival Guide: Top Tips for Top Performance (click to view)
Internet business accounts for a growing percentage of dealership sales, creating intense pressure for new internet sales managers to hit the ground running. In this workshop, we’ll hear from successful ISMs about their experience tackling the learning curve and the tactics they used to produce results for their stores.
Growing Your Business in a Changing Market (click to view)
As consumers tighten their belts, the opportunity is ripe for used-car sales. Find out how your independent store can thrive in this changing market. Incoming NIADA president Tim Swift will moderate a panel discussion of successful independent dealers who are leveraging online advertising to stand out from their competitors and connect with in-market, internet shoppers.
It’s All About Process: How to Take Your Internet Sales Operation From Good to Great (click to view)
You can have the best people staffing your internet sales operation, but with only a mediocre process in place, chances are your'll only get mediocre results. To truly have a stand-out internet sales department, you need more than an all-star ISM. It takes an all-star process. In this workshop, dealers will learn how to make their entire internet operation a success by building a strong foundation of online advertising and internet sales processes. This session will show dealers how to identify and implement processes that are proven to drive sales success.
From Online Auction to Listings: Getting the Competitive Edge (click to view)
The internet isn't just for car shoppers. This workshop looks at how you can move beyond online retail and gain a competitive advantage with online auctions. Cars.com's Director of Training and Dealer Consulting Ralph Ebersole will co-present this session with OPENLANE's Greg Lubrani, teaching you how to leverage online tools to compete in today’s challenging market.
Managing Your Reputation in the Online Age (click to view)
When looking for information on the internet, car buyers increasingly rely on the opinions expressed on social media and consumer review sites. In this month's DealerADvantage LIVE webinar, discussions will cover how to monitor what's being said online about your store, respond to comments and influence the conversation, and share shoppers' comments to recognize success and correct mistakes.
A Matter of Trust: Driving Sales with Online Buyers (click to view)
To win over the internet customer, you must pay attention to a wide range of factors. We’ll discuss how you can give shoppers a compelling reason to click on your listings through competitive pricing, multiple pictures, video and selling points that tell buyers what's special about both the car and doing business at your store.
New Year, New Sales: Process and Persistence Help Win the Business (click to view)
Process plays a critical role in guiding the prospect from the web to your store. In this session, we will help you identify quality new-car lead providers, define your new-car lead acquisition and management process, implement email and telephone processes that drive customers to the store, and improve your closing ratio and lower cost per sale.
Allocating Online Budget: Spend Wisely, Sell More (click to view)
In today's increasingly sophisticated online marketplace, knowing where to allocate your 2008 marketing budget allows you to tailor campaigns that drive results for both your entire store and specific areas of the business. In this session, we will discuss specific guidelines designed to help you most effectively finalize your online marketing budget.
Delivering Online Results as an Internet Sales Manager (click to view)
In this session, we'll talk with successful ISMs from around the country about the tactics they use to deliver results and fuel their success. We’ll discuss how they learned the ropes and made a difference in their stores—from maintaining management buy-in to staying in tune with car buyers.
Jumpstarting New Car Sales (click to view)
If the challenging new-car market has your sales in a slump, join Cars.com to learn how you can jumpstart your online marketing efforts to turn more new-car inventory.
Right Car, Right Price, Right Profit: Maintaining Gross on Internet Sales (click to view)
In this session, we'll discuss tips to maintain profit with online sales, how to stock your store with in-demand vehicles that sell quickly and sell at a premium and how to determine competitive prices for each car in your inventory.
Merchandising Masters - Tell More to Sell More (click to view)
Independent dealers advertising their inventory on Cars.com typically do the best job of telling a car's story, and as a result, they record 92% more vehicle details page views, 77 percent more ads printed and 45 percent more map views than their franchise counterparts. In this month's DealerADvantage LIVE webinar, we've assembled a panel of Cars.com's top independent dealers to discuss the good, the bad and the ugly of online merchandising.
Driving Sales with Certified (click to view)
Join Cars.com to find out how vehicle certification can help you drive more sales. Based on findings from Experian Automotive and Cars.com’s analysis of certified shoppers, panelists will discuss how to build consumer awareness of certified programs, reveal surprising closing behaviors of certified lead senders and review the impact of certification on vehicle sales.
Special Recap: Tips from the Ward's e-Dealer 100 (click to read)
Cars.com recently teamed up with "Ward’s Dealer Business" editorial director Cliff Banks to bring you tips from three of the top dealers. The excerpts from that conversation shed light on the secrets of their success, tips from the Ward's e-Dealer 100 that you can use today to drive incremental sales and improve overall store operations.
Staffing for Online Sales Success: Is a BDC Right for You? (click to view)
In this session, former BDC manager and expert Cars.com trainer Kathy Kimmel will discuss innovative staffing models that best meet dealerships' needs and help them close more sales.
What It's Worth: Measuring Your Online ROI (click to view)
Do you know what your dealership’s online advertising investment is driving back to your bottom line? If your answer to this question is no, then this session is for you. Join industry expert David Kain as he offers his proven tips to measure the effectiveness of your online advertising efforts.
What's Your Online Media Mix? (click to view)
In this session led by Cars.com media expert Don Schmidt, you’ll learn the optimal mix of internet resources needed to market your store and merchandise your inventory online.
Put Display Advertising to Work (click to view)
Tune in as Cars.com sales trainer and media expert, Don Schmidt, explains how you can use online display advertising to drive more online traffic.
Managing Leads 2: Strategies to Close More Sales (click to view)
Join Cars.com’s Fred Haney to learn how to close more of your new car leads.
Managing Leads 1: What's Behind Your Online Leads? (click to view)
Join Cars.com’s director of training, Ralph Ebersole, as he provides an overview of the lead business to help you understand where your leads are coming from, the shopper behind the lead, and how to respond for sales success.
Picture More Sales with Multiple Photos (click to view)
Cars.com’s director of training, Ralph Ebersole offers tips and techniques to help you get more out of your online photos.
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