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Online car dealership reviews

SEM and Google AdWords: An Infographic

A properly executed marketing strategy is a key component for any successful dealership. In our latest infographic, we've provided you with 10 stats from the PCG Research study Dealer Deployment of Google AdWords to help you optimize SEM spend and better target in-market shoppers. Dealers need the right combination of SEM and third-party investment support... read more

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Posted by Zach Englum

Sep. 22, 2016

Dealer Sentiment on Google AdWords: Vendor Partners

Many dealers utilize vendor partners that specifically manage their Google AdWords campaigns; buying, monitoring and reporting.  Indeed, these vendor partners are important because of the hectic day-to-day schedules dealers have -- it’s one less thing to worry about.  Those partners that provide invaluable insight into Google AdWords, provide regular updates on campaign successes and thorough... read more

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Posted by Zach Englum

Sep. 16, 2016

Influence of Dealer Reviews: A Generational Look

Word of mouth marketing has always been vitally important to the success of auto dealers.  For years, people would hear about a product or service from neighbors, family or co-workers and be influenced in some way by those conversations.  The advent of social media and online review websites allows consumers to now spread the word... read more

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Posted by Zach Englum

Sep. 13, 2016

Franchise Dealer Sentiment on Google AdWords: Quality over Quantity

It’s no secret that ad spend in the digital advertising space has been steadily growing over traditional media.  Historically, marketers have relied heavily on traditional media such as newspaper, broadcast TV and direct mail to reach their audiences.  Even experienced marketers occasionally struggle to identify which tactics to use to capitalize on the best media... read more

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Posted by Zach Englum

Sep. 08, 2016

3 Essential tips for communicating with mobile car shoppers

Mobile shoppers have high expectations and fleeting attention spans. Consumers may receive hundreds of emails per week – and many read most of them on a smartphone – quickly and effectively communicating your dealership’s message is essential to avoiding getting lost in the shuffle. The speed and quality of your dealership’s mobile response can make or break... read more

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Posted by Dealer News

Jun. 29, 2016

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