=
Online car dealership reviews

A Car Shopper's Buying Process - CPO Journey

We've said it before, car shoppers show up on the lot with a myriad of knowledge and expectations and at different stages in the car buying process.  Here, we are laying out the key needs, thoughts, and buying triggers of consumers who are considering purchasing a Certified Pre-owned vehicle.  If you're able to identify consumers... read more

cars.com logo

Posted by Zach Englum

Dec. 02, 2016

Engagement and Lead Forms

Think of the last time you were asked to fill out a form online when researching or purchasing a product.  Weren’t you hesitant?  Collecting lead information like email addresses and phone numbers are still a great way to know a consumer is interested regardless of the product – albeit more important to the automotive industry. ... read more

cars.com logo

Posted by Zach Englum

Nov. 29, 2016

The Three Types of Walk-Ins: Infographic

A vehicle purchase is an important and exciting decision for car shoppers.  Not every car shopper walks onto the lot with the same mindset.  They walk in with different levels of knowledge and research they’ve gathered online or from friends and family.  Considering what drives car shoppers to the lot will better help you understand... read more

cars.com logo

Posted by Zach Englum

Nov. 22, 2016

Influencing a Car Shopper's Journey: Leveraging CPO

Automotive shoppers have always set out to find the best deal when looking for a new or used vehicle.  Many of us in the industry have tirelessly researched, studied and surveyed every approach consumers take when purchasing a new vehicle so we can target the right consumer with the right message in the right place. ... read more

cars.com logo

Posted by Zach Englum

Nov. 17, 2016

Voice of the Consumer: October Insights

Every month, we reach out to visitors of Cars.com for insights into their experiences.  These insights help us at Cars.com stay connected to consumers to ensure we are always in tune with their wants and needs and can better improve results for dealers. We consistently ask Cars.Com visitors what their top suggestions are for improving... read more

cars.com logo

Posted by Zach Englum

Nov. 15, 2016

 1 2 3 next  Last