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Insights

At Cars.com, we research the latest news and best practices so you don’t have to. Below you’ll find all the insights and information you need to stay in front of shoppers through every step of the buying process.

Stat of the Week: Showroom research spurs additional dealership visits

It's a common scene at most dealerships: A sales rep goes to the far side of the showroom to double check figures or to see if a sister store has a specific unit in stock, leaving the customer to their own devices - literally. Maybe it's a stealthy glance from under the sales desk, maybe it's out in the open, but the time […]

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Stat of the week: 87% of consumers have used mobile to shop online

Have you ever used a smartphone or tablet to look up directions or check the weather? What about read online reviews or view your bank statement? With adoption rates higher than ever before, the activities consumers perform on mobile devices are getting more and more complex, especially when it comes to online shopping. A 2014 report […]

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Ford F-150 Tops Cars.com's 2014 American-Made Index

This week, the Cars.com editorial team released its annual American-Made Index, with the Ford F-150 taking the top spot for the second year in a row. The ranking takes into account three factors to determine how "American" cars are, including domestic-parts content (percentage of a vehicle's parts considered to be "domestic," meaning built in the U.S. […]

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Stat of the week: Car shoppers seek out dealership information, not just inventory

Marketplace sites like Cars.com are more than just inventory portals, they're one-stop consumer car shopping destinations. Because of this, consumers seek out, and value, a wide variety of content. From vehicle advice to payment information, local directories to online reviews, there are an infinite number of paths a car shopper can take while researching his or […]

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Reliability, reviews and mobile key to improving your service department's online presence

With consumers turning to their computers or mobile devices to research and ultimately choose a service provider when in need of vehicle maintenance, it’s important that dealerships take the right steps to improve the way their stores show up online. But what are consumers looking for exactly? Let's break down three areas that rate heavily with consumers: Reliability […]

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