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Indirect Web Referrals Highlight Missing Link

In the same way every shopper who walks into your dealership comes with their own set of priorities, prior knowledge and motivations, every visit to your dealership’s website tells a unique story. No two visits are the same, and some are more profitable than others. But how can you sort good traffic from bad? And... read more

Posted by Thomas Muellner

Apr. 30, 2015

Using Multiple Reporting Tools to See the Big Picture

With the evolution of digital, analytics have emerged as an essential tool to measure the success of your automotive marketing strategy. Though Google Analytics shows much of the activity on dealership websites, using only a single analytics platform may not necessarily tell the whole story. Multiple platforms allow marketers to start to create a more... read more

Posted by DealerADvantage Staff

Apr. 29, 2015

Insight of the Week: Car Shoppers Likely to Review Dealerships During Work

For the majority of consumers, online reviews are an essential component of the automotive research process. To better understand this behavior, Cars.com conducted a text analysis using a random sample of the nearly one million consumer-submitted reviews on our site . One of the key insights uncovered was the time during which car-shoppers were most likely... read more

Posted by DealerADvantage Staff

Apr. 23, 2015

Connecting with Consumers on Independent Research Sites

More than just a hub to view inventory listings, consumers turn to independent research sites like Cars.com throughout their entire car shopping process to conduct research on both vehicles and dealerships. A captive audience, these focused consumers are primed for dealers and manufacturers to communication their value. Gabriel Montano, Operations Manager at Groove Auto Group,... read more

Posted by DealerADvantage Staff

Apr. 22, 2015

How Does Online Branding Affect Inventory Engagement?

Gabriel Montano, Operations Manager at Groove Auto Group, explains why making a great first impression with car shoppers starts with nailing the basics of online merchandising and maintaining consistency throughout the shopping experience.

... read more

Posted by Thomas Muellner

Apr. 16, 2015

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