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Insights

At Cars.com, we research the latest news and best practices so you don’t have to. Below you’ll find all the insights and information you need to stay in front of shoppers through every step of the buying process.

[Webinar Archive] The Digital Influence: How online research puts car shoppers in control

Did you miss yesterday's webinar on consumer behavior and influence? Click below to access the replay of our presentation, The Digital Influence: How online research puts car shoppers in control. In their 60 minute session, Jack Simmons and Simon Tiffen share new research highlighting how consumers navigate the innumerable sources of automotive content pushed to them throughout the car shopping […]

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Stat of the week: U.S. smartphone users wake up, go to sleep with devices

According to new research from Toluna, nearly two-thirds of US smartphone users check their mobile devices within fifteen minutes of waking up in the morning, as well as within fifteen minutes of going to bed. Whether checking email, looking at sports scores, reading the news or browsing social media, the data point shows how smartphones […]

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The Digital Influence: How Online Research Puts Auto Shoppers In Control

In a crowded automotive ecosystem, car shoppers rely on only a small handful of trustworthy resources when researching and purchasing a vehicle, according to a new report by C+R Research. Through an independent study commissioned by Cars.com, C+R Research found that the majority of consumers demand explicit control during the car shopping process, opting to […]

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Stat of the week: Text messages, phone calls considered equal by Gen-Y

The lines between mobile, online and traditional phone communication are quickly blurring, leading to new consumer preferences and changes in communication etiquette. While many still depend on phone calls and emails, younger consumers accustomed to ubiquitous use of text and social messaging are often comfortable connecting with just a few quick words. In fact, research from Experian shows that […]

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