Understanding Online AdvertisingAn in-depth look at online classified services, lead providers, search engineer marketing and more. Get Emotional With Online Vehicle Ad Listings (02/22/08)
If people buy on emotion, why do so many online vehicle listings read like a window sticker’s staid list of features? Back to top DealerADvantage LIVEPut Display Advertising to Work (click to view) (12/01/06)
Tune in as Cars.com sales trainer and media expert, Don Schmidt, explains how you can use online display advertising to drive more online traffic. Managing Leads 1: What's Behind Your Online Leads? (click to view) (10/01/06)
Join Cars.com’s director of training, Ralph Ebersole, as he provides an overview of the lead business to help you understand where your leads are coming from, the shopper behind the lead, and how to respond for sales success. Allocating Online Budget: Spend Wisely, Sell More (click to view) (10/12/07)
In today's increasingly sophisticated online marketplace, knowing where to allocate your 2008 marketing budget allows you to tailor campaigns that drive results for both your entire store and specific areas of the business. In this session, we will discuss specific guidelines designed to help you most effectively finalize your online marketing budget. Managing Leads 2: Strategies to Close More Sales (click to view) (11/01/06)
Join Cars.com’s Fred Haney to learn how to close more of your new car leads. What's Your Online Media Mix? (click to view) (01/01/07)
In this session led by Cars.com media expert Don Schmidt, you’ll learn the optimal mix of internet resources needed to market your store and merchandise your inventory online. Managing Your Reputation in the Online Age (click to view) (03/14/08)
When looking for information on the internet, car buyers increasingly rely on the opinions expressed on social media and consumer review sites. In this month's DealerADvantage LIVE webinar, discussions will cover how to monitor what's being said online about your store, respond to comments and influence the conversation, and share shoppers' comments to recognize success and correct mistakes. Back to top DealerADvantageSmall Town Dealers Find Competitive Boost with Online Advertising (04/01/07)
On the internet, the size of your store doesn't matter. Advertising online equally equips small town and big city dealerships with access to the tools needed to compete for car buyers' attention. Are Your Ad Dollars Working? (10/01/06)
To understand where your advertising dollars are most effective, how many times have you asked a customer on the floor: What brought you in today? Beyond the Lead (08/27/07)
In the day-to-day business of selling more new cars, it's easy to focus on acquiring leads at the expense of promoting all the vehicles on your lot. The most successful dealers, though, tell us that purchasing leads represents just one part of their internet strategy. What's Your Online Gorilla? Using Display Advertising to Stand Out (08/01/06)
So you’ve got a giant inflatable gorilla on your lot, but how do you stand out online? The nearest competitor is as close as the next listing; a mere quarter-inch away. Driving Online Success - The Top Training Takeaways (07/30/07)
While our training sessions earn high marks from attendees, the highlight is always the opportunity to hear from attendees about what they have learned by attending a session. Here’s what we most frequently hear from dealers about changes they plan to make to improve their internet merchandising and sales processes. The Walk-Ups Phenomenon (02/01/06)
To determine the success of any dealership, it pays to start at the front door. Walk-up traffic means business, but it's key to understand that walk-ups are definitely no accident. That's why every dealer should know exactly what prompted these customers to walk through their door. Online Listing Services Help Dealers Drive Web Traffic and Sales (02/01/06)
Today, dealers are reporting that they value email leads from their own web site more than any other source. Taking this insight into consideration, it's vital that dealers take a closer look at the online opportunities that can maximize their online presence and drive more high-quality leads to their web site. Fishing for Sales? Use Your Net (03/01/06)
Every dealer is fishing for serious buyers. But where, when and why are they biting? Surprising new information released by CNW Marketing Research at the 2006 NADA convention in Orlando reveals the latest about car buyers' behavior when they are closest to purchase. The Difference Between Online Classified Services and Lead Providers (04/01/06)
The dealer stood up, stared the Cars.com trainer down and fired his question. “Listen, what’s the big difference between online classified ad services and lead providers? They both drive email leads to the dealership.” The answer is something every dealer needs to know. Search Engine Marketing - the Search for More Traffic (06/01/06)
Search engine marketing is the catchphrase of the day, but where does it fit in your online advertising mix? How can search engine marketing complement your online efforts? Searching for Traffic, Finding a Partner (07/01/06)
The old saying, "If you want it done right, do it yourself," applies to many things. But can you do it alone when it comes to search engine marketing? Holding Gross - Tips to Maintain Profit with Online Sales (09/01/06)
Think you can't hold gross on internet sales? You're wrong. Win Big with a Smart and Aggressive Marketing Plan (11/01/06)
What do annual car sales at your store have in common with a football team? Games are won or lost in the fourth quarter. Running on Automatic (09/28/07)
Are your auto responses on track to make or break a deal? So Now You're an Internet Sales Manager (10/31/07)
In this DealerADvantage LIVE webinar, we spoke with a pair of internet managers about how they built on their prior success in the showroom to produce in this new role and what they do to get the customer in the door. Take a Walk on the Buyer’s Side (11/28/07)
If you want to understand how your online advertising and internet sales processes win business for your store — or drive it to your competitors — begin by taking a walk in your shopper’s shoes. Back to top What percentage of vehicle sales come from Internet Leads? (12/06/06) How do manufacturer sites pass on leads to dealer sites? (11/20/06) Can you recommend any good lead providers? (10/26/06) Back to top Return to Resources and Training
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